what we do

We develop ideas that create brand inspiration.

We are in the idea business. The brand development business. The understand-consumers-like-they-are-your-friends-business. The roll-up-our-sleeves-and-get-it-done business. We care immensely about strategy and developing brands from a foundation of something. "Thin air," is not a platform at treetree.

	research We have roots in strategy and qualitative consumer research. It means we care about listening twice as much as we talk. One mouth. Two ears. From in-depth telephone interviews to store intercepts to observational research to e-surveys to focus groups, we always start with "why?"
	brand CAMPAIGN development We work with brands to develop campaigns of all kinds….some are to achieve short term results, some are to overcome longer-term challenges. Some are geared at attracting people and the next great talent for employment and others are consumer-focused campaigns to educate, relate, inspire, provoke thought or inspire action.
	design We understand that sometimes you need a partner to act fast and help with a graphic design project that won't result in a full campaign and can't be started with a research study. That's okay, too. That's about being a reliable, helpful partner to help you get done the things you just have to get done. We work in print, direct mail, broadcast, interactive and environmental graphics to help our clients achieve their goals. When it comes to design projects, we are nimble enough to zig and creative enough to zag.
	delivery We aren't done when we turn over the final proof. We're a group committed to the question "so, what happened?" This is the part where we get to put our mission to the test and see how well we delivered a great idea that moved people. An idea that moved people towards whatever action we wanted them to take.